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 Corporate Headquarters for the Southern Maid Donut Flour Company


 

The History of Southern Maid Donuts

Southern Maid Donuts began in 1937 by Mr. and Mrs. J.B. Hargrove. A young couple coming out of the throws of the great depression, they created Southern Maid because they saw the need in the market for quality donuts. They created their own recipes, which have stood the test of time. Quality ingredients and uncompromised procedures are reason for the continued success of the Hargrove family to this very day.
     The product was so well accepted that besides...

Homage To The Ultimate Donut

On the Western Side of Shreveport, Louisiana, a modern day totem rises high above the Interstate 20 decorated simply with a relief of giant red neon words that light up the night sky - HOT HOT HOT. Those three steaming red words, together with a logo in green neon, signal a shrine for the Southern Maid faithful. Everyone who...

Elvis and Southern Maid Donuts

Elvis did the only commercial of his life for any product on November 6, 1954, for Southern Maid Donuts. He sang their jingle. "You can get 'em piping hot after four PM, you can get 'em piping hot. Southern Maid Donuts hit the spot, you can get 'em piping hot after four PM". Nothing is known of Elvis's impact on Southern Maid Donut sales.

Guiness World Book Of Records

LARGEST DONUT: It took 8 people to lift the 74-lb doughnut out of the specially constructed 3-foot-deep cooking vat used to deep fry it. Made by the Holly Drive Baptist Church Youth Group of Richardson, Texas, under the direction of Monty Maple, with assistance from the Southern Maid Donut Company, the glazed doughnut had a 5-foot 9-inch diameter.

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