Elvis did the only commercial of his life for any product on November 6, 1954, for Southern Maid Donuts. He sang their jingle. "You can get 'em piping hot after four PM, you can get 'em piping hot. Southern Maid Donuts hit the spot, you can get 'em piping hot after four PM". Nothing is known of Elvis's impact on Southern Maid Donut sales.
LARGEST DONUT: It took 8 people to lift the 74-lb doughnut out of the specially constructed 3-foot-deep cooking vat used to deep fry it. Made by the Holly Drive Baptist Church Youth Group of Richardson, Texas, under the direction of Monty Maple, with assistance from the Southern Maid Donut Company, the glazed doughnut had a 5-foot 9-inch diameter.
It must have been 1952 or 1953, my senior year at Greenwood High School and I was on the baseball team. We traveled over to Shreveport to play Byrd High School, their 'B' team I believe, there at Betty Virginia Park. I don't really remember who won the game, or what the final score was, but I do remember this...on the way back home to Greenwood, we stopped at the Southern Maid shop on Greenwood Road. I couldn't have had much extra money on me in those days, but I had enough to buy me a dozen "hot ones". I ate every one of 'em! There's nothin' like 'em! - Bill Lagrone, Tyler, Texas